In a market closely knit together by the Internet, there is always room for new competitors to emerge and deliver goods or. Internet and e-commerce brought revolutionary changes in supply chain management. The way goods are sold and purchased has been taken a different approach.

Internet marketing is an established concept and has been looked at as an essential tool for an entrepreneur to expand his market in the shortest time. It defines business and product offerings, provides expert advice to promote products, increases advertising’s Return on Investment, brands the business, and increases brand awareness for a “full circle” marketing approach.

One of the prime objectives of Internet marketing is to disseminate information on an entrepreneur’s business activities and services, and to increase the number of viewers visiting the site. Services include website marketing, website promotion such as web designing, company logo designing, multimedia features, media campaigning, customer interface creation, and search engine optimization (SEO). Promoting a company’s site through advertisements on other popular web sites and search engines is one of the major services in Internet marketing. It covers search engine marketing, consulting, keyword selection, copywriting, and periodical reviewing.

Client-focused marketing services address performance optimization, the lowering of on-line acquisition costs, revenue increase, and assessment of the lifetime value of each customer. These in turn are called web analytic services. If websites help us to improve our visibility in the market, Internet marketing makes our online presence more powerful so that we can reach out to highly targeted customers effectively.