While some businesses would benefit from a global internet marketing strategy, others would find more success with geo-targeting to reach an audience that is more suited to their products or services. A good internet marketing service will help guide you through the decision and give you advice that is tailored to your business needs.

If you have a product or service that can be performed from a distance or products you can ship world-wide and you would like to expand your customer base, a global marketing plan is the way to go. You want to rank in search engines in all regions. However, if you have a very solid customer base in the UK and would like to break into the North American markets, then you may decide to geo-target that specific market.

On the other hand, if your products and services require you to have people physically come through the doors of your office or shop, doing a global marketing campaign makes no sense at all. Your aim for your website would be to increase awareness locally of the products and services you have for offer.

Both of these scenarios require a totally different approach to marketing your business. An experienced internet marketing service will have a dialogue with you about your marketing goals and then create a very specific plan of action to get you the results you desire. A good service will also help you strategise and explore the possibility of easily creating a global information product to grow your bottom line.